WHO THIS IS FOR
We help B2B business leaders
in Tech & Manufacturing
Launch new products successfully
Transform your technology or capability into a market-ready product.
Understand exactly what customers value and where to focus your development efforts.
Strengthen your market position
Understand your true competitive advantage.
Communicate it effectively to your target customers in Marketing or Sales messaging.
Ideal for:
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Product & Engineering teams developing new solutions
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Marketing leaders refining positioning and messaging
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R&D teams commercialising technology
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CEOs/Founders making strategic product decisions
OUR EXPERTISE
Proven results in complex B2B Industries
THE OUTCOME
Customer insights lead to up to 20% more growth
Discover
Discover new products and untapped markets by digging into what your customers really want but don't tell you directly.
Grow
Using insights to craft outreach messages and Sales pitches that resonate, to close more business.
Retain
Understand customers' real struggles and make changes to make them happy to retain them.
HOW IT WORKS
The 4-step process to get actionable insights
Step 1
Set Research Focus
Done with you - We identify your top-priority customer segments, map influence of stakeholders and list assumptions, ensuring the research is targeted for maximum impact.
Step 3
Conduct Research
Done for you - We conduct in-depth interviews with 10-25 (depending on project) targeted individuals, collecting valuable unbiased data from an external perspective and uncovering deep customer insights.
Step 2
Execute Outreach
Done for you - We utilise our extensive network and proven outreach techniques (including partnership with outbound agency) to schedule conversations with key current, churned and new customers.
Step 4
Analyse Insights
Done for you - We analyse the gathered information using proven design thinking and venture development methodologies to provide you with tangible outputs (persona cards, user journeys etc), data-driven answers and strategic recommendations.
OUR DIFFERENCE
By Business Leaders, for Business Leaders
Move faster
A focused sprint to deliver quick, actionable insights. We know from our experience in leading product teams in businesses that speed matters - a lot!
Get relevant insights
With our B2B specialism and past leadership roles in startups, scaleups and SMEs we will make the insights relevant and actionable.
Bring your team along
We enable you for the long-term. We believe that getting insights is like a muscle you can train - and you need the knowledge in your team for future success.
ABOUT
About The Founder
Christina Brugger, Chartered engineer and former VP Product and Venture Development Director in complex B2B industries.
Launched multiple products generating millions of dollars in revenue.
I specialise in new product development and customer insights, starting from problem validation with customers, creating and testing solutions and building and scaling products and services that suit user needs and drive business growth.
1-hour interview training
We provide training to your team, so you can conduct the research yourself in the future. Customer insights is like a muscle you need to train - and it will make your business stronger.
Project success tracker
We provide a proven framework of success metrics and KPIs to track early stage product development. So you can make data driven go/ no go decisions and keep your leadership team in the loop.
Custom GPTs
You will have access to a growing library of Custom GPTs:
1. Interview Question Generator - to save you hours of thinking time when creating questions based on what you want to test.
2. Your Customer Avatar - to accelerate team discussions about the customer need. Just ask your GPT, which has been fed with all the research knowledge and insights from our work.
More coming.
HOW WE ENABLE YOU
Bonus resources & training for long-term success
Not ready yet?
Receive customer insights tools & example case studies to your inbox!
FAQs
What resources will we need to provide for the sprint?